Here at Optimize Atlanta, we love trendy search data. We use it all the time. It’s a good tool to have on your web marketing toolbelt. The right data mixed with a little creativity can go a long way in getting yourself some much deserved exposure.
Ok, where can I get some of this trendy data?
Google trends has been around for a couple of years now, and I’ve personally been fascinated since it’s inception. There are tons of things you can do with it to produce some really interesting data. Today though, I want to focus on one technique that I think will become even more valuable as Google search continues to evolve.
Bootyism and Real-Time Search
A few months ago, Google announced it’s real-time search feature. In their words, it will:
“bring your search results to life with a dynamic stream of real-time content from across the web. Now, immediately after conducting a search, you can see live updates from people on popular sites like Twitter and FriendFeed, as well as headlines from news and blog posts published just seconds before. When they are relevant, we’ll rank these latest results to show the freshest information right on the search results page.”
Right now, these results represent only a small portion of the total search pie, but you’ll start to notice them creeping into results pages more and more in the near future. Let’s take a look at how the two can be used together.
This is the Google trends homepage. You’ll notice the two columns labeled “Hot Topics” and “Hot Searches”.
This is an example of the real-time or latest results showing up on the organic results page. These results automatically update as new content becomes available, and older content is pushed down the page.
Going deeper into the demonstration, I sent out a tweet with the term “bootyism” included in the message. Within seconds (maybe 3 or 4) my tweet showed up right on the search results page.
Wow, that’s pretty cool, but how does trendy real-time search apply to my business?
We’re glad you asked. Let’s pretend for a moment that you’re in the flower business. We can use trends to get some interesting, relevant data.
Filtering our results to the United States and the year 2009 produces this nice little graph. As you probably could have guessed, the two peaks in searches for “flowers” are in mid February and mid May; Valentine’s Day and Mother’s Day.
Here you see the latest results for the term “flowers”. The most interesting result is highlighted. Someone commented on their facebook page, giving a recommendation for a floral designer. Most business owners already understand that word of mouth marketing is incredibly valuable. Social media channels have made it easier for people to communicate messages like this to a wide audience, mostly within their own network. As real-time search gains popularity, word of mouth and network marketing will become exponentially more valuable, because they will be significantly important for search strategies as well as overall branding.
Search is here to stay, and it will continue to develop and evolve as time goes on. That’s one of the fun things about SEO — it’s like trying to hit a moving target. It can be very challenging, but also very rewarding when you’re successful.
Some tips and ideas for your real-time search strategy:
- Write about, tweet about, and blog about your keyword often at the time of peak searches.
- Time your seasonal promotions to coordinate with your online marketing efforts.
- Use long tail keywords and deep level product terms and phrases. This does two things; targets searchers with higher conversion potential, and ensures your content stays on top of real-time search feeds for longer periods of time.
- Fire up your creative engine. Think about different ways to take advantage of search opportunities, and don’t be afraid of trial and error.
Now get out there and be trendy, Google style!